This article examines the use of Twitter by famous people to conceptualize celebrity as a practice. Networked Media is changing celebrity culture, the ways that people relate to celebrity images, how celebrities are produced, and how celebrity is practiced. Social media technologies let people connect by creating and sharing content.
Through analysis of tweets from 237 highly followed Twitter users, this study finds that celebrity practice involves presenting a seemingly authentic, intimate image of self while meeting fan expectations and maintaining important relationships. This research uses 3 case studies – pop star Mariah Carey, teen queen Miley Cyrus and gossip columnist Perez Hilton these individuals, demonstrate how celebrity is successfully practiced when it provides the illusion of ‘backstage’, giving the impression of uncensored glimpses into the lives of the very famous. Fans may believe that twitter acts as an equalizer or democratizing discourse. As celebrity practitioners must harness the ability to maintain ongoing affiliations and connections with their fans, rather than seem uncaring or unavailable, Twitter creates a new expectation of intimacy.