Posts Tagged ‘Google’

How good is Google? The quality of Otolaryngology information on the internet

September 21, 2012

Article and accompanying podcast

From: Otolaryngology – Head and Neck Surgery

The use of the Internet to seek information about health-related topics by patients has and will continue to grow at a rapid pace. This article questions the quality of medical information a person will look at on the internet and if it is even a good idea to look up medical information on the internet. When asked in the accompanying  podcast what inspired this article, the lead author replied “the amount of patients that I had met with and had pre-opted for surgery who had said I’ve looked this up and brought in information, had brought in print-outs from different sources they found on the internet…and I basically wanted to get a good feel for what they were looking at and what the quality of information on the sites they were looking at.”

To assess the quality of information on the internet, the authors of this article performed Google keyword searches of the ten most commonly treated otolaryngologic diseases. Once this was completed, they used a brief questionnaire to assess the quality of these websites. It was observed that none were perfect and left many questions unanswered. “The biggest thing is that the doctor just needs to stay in the loop and [the doctor] needs to be aware of the fact that the great majority of patients who come in will do their prior research of the disease even before coming to see the doctor.”


Ignore Facebook, Twitter, Flickr and the rest, to your detriment: the importance of social media

February 9, 2011

Be where the conversations are: the critical importance of social media

From Business Information Review

It has become clear that the website is no longer the most important single online source of information. It is now vital that we pay attention to social media conversations.  People and companies have a presence in a wider variety of places with the increase of social media. Therefore the question really is ‘how do we engage with social media’ rather than ‘should we engage with social media’. The author of this article argues that the first step is to change the organizational mindset as reputation is no longer based on what we know, but on the extent to which we can freely make it available. The conversations will continue to take place whether we engage with social media or not. The author suggests that social media and Web 2.0 tools need to be understood, embraced, and utilized to the benefit of the organization.


Censoring cyberspace

November 18, 2010

From Index on censorship

This special issue calls for a new approach to tackling censorship online. As cyberspace has become the arena for political activism, governments are growing more sophisticated in controlling free expression online – from surveillance to filtering. And it’s now becoming harder than ever for human rights activists to outwit the authorities. Targeted espionage is another worrying new development for companies and governments – and Google’s response to the attack on its infrastructure in January from China will have significant repercussions for western companies that do business with authoritarian regimes. The issue examines how technology has transformed the business of censorship at the same time as revolutionizing freedom of expression.


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